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PROJECT FOUR
FASHION MARKETING: INTERNATIONAL BUSINESS & RETAIL
❋ Developed a summary of LEXBREEZY HAWAII, company goal, SWOT Analysis, and marketing plan.
❋ Developed a brand profile and analyzed the marketing mix.
❋ Conducted research for Fiji and analyzed economic, technological, political, social, and environmental factors.
❋ Created a marketing plan to develop marketing objectives and brand identity (Advertising, Sales, PR, and Events).
❋ Created mockups for social media and website.
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