PROJECT TWO

❋ Developed Brand Guidelines including brand statement, vision, mission, concept, and value.
❋ Conducted industry and consumer research to define target audience profile and persona.
❋ Designed a strategic marketing and distribution plan, including omnichannel and e-commerce strategies.
❋ Created the "Spread the Aloha" campaign, comprising campaign description, goals, and big ideas.
❋ Developed website, app, and Instagram mockups, leveraging analysis of effective social media platforms for increased engagement and brand awareness.