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PROJECT ONE
PRIVATE LABEL PRODUCT DESIGN: PRODUCT DEVELOPMENT
❋ Developed Brand Guidelines including brand statement, vision, mission, and value.
❋ Created target audience profile and persona.
❋ Designed a moodboard, concept board, and material board to develop brand identity.
❋ Developed product line ideas to create my collection.
❋ Created a line sheet of the collection using Adobe Illustrator; Designs created for golf skirts, shorts, pants, polos, polo tanks, and long sleeves.
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